Retail Open House.

The Retail Open House (ROH) by Unibail-Rodamco-Westfield in Hamburg is an exclusive industry gathering that takes place annually. The goal of this event is to present URW as a modern, innovative and versatile company. For 2023, the particular challenge lay in evolving the event and offering both guests and the industry new, exciting impulses that strengthen URW's positioning.

For ROH 2023, we decided to extend the event to two days in order to meet the growing demands. Alongside in-depth insights into project development and panel discussions with industry experts, we integrated high-quality infotainment and interactive elements to offer guests genuine added value. The first day ended with an exclusive evening event that not only enabled networking in a relaxed atmosphere but also made the event a special experience through sophisticated entertainment.

The focus was on integrating sustainable concepts into the event design, which not only reflects URW's values but also met with great interest among visitors. The combination of expert content and experience-oriented formats created a lively atmosphere and encouraged exchange among participants.

The extension to two days proved extremely successful and led to a new visitor record. This significantly increased URW's reach and success and cemented the company's role as a pioneer in the industry. Through the creative design and the emphasis on sustainability, the event left not only a lasting impression but also a long-term impact.

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