Graphics.

The EWE Nordseelauf is a sports and tourism event that has existed for over 25 years and attracts people of all age groups. The run extends over several stages and changes its host locations along the North Sea coast each year. iventos created this event and is responsible for both the planning and the complete branding. The goal is to establish the event as an effective tourism tool through a comprehensive design and marketing strategy and to win visitors over to the respective host locations in the long term.

iventos handles the complete design and implementation of the event branding. From flyers and posters through the website to social media and merchandising items: the design language is used in a targeted way to promote both the EWE Nordseelauf and the host locations attractively. The communication materials play a key role in marketing the event locations and act as a multiplier for acquiring visitors. The challenge lies in communicating the event in such a way that both the sporting character and the tourism appeal of the stage towns are shown to best effect.

The EWE Nordseelauf has established itself as a successful instrument for promoting tourism. Each year the event brings thousands of participants and spectators to the respective host locations, leading to a significant increase in revenue in catering, the hotel industry and other sectors. Through iventos' professional marketing and holistic event management, not only is the awareness of the locations increased, but sustainable visitor acquisition is also made possible. The extensive media coverage additionally strengthens the tourism visibility of the host locations.